What is responsive design?
First, let’s define what a responsive website is. Being responsive means that your website can be accommodating to screens of all sizes. It takes away the need to build and maintain different versions of your website. The goal is to make it as simple to use across the three main categories of screen sizes – mobile devices, tablets, and desktop.
Making the website responsive eliminates the need for users to scroll horizontally to view content, stops content from being cut off, and fixes small text and touch targets such as buttons and links.
Mobile Phone Use
“Today, mobile internet traffic accounts for almost 55 percent of total web traffic, while in mobile-first markets such as Asia and Africa, mobile connections account for an even larger share of webpage views.” L. Ceci, Statista, 10/18/2022. By not having a website that is responsive, you’re telling a good portion of your audience that you don’t care to make their mobile experience better. A smartphone user will jump on and right off your website, which is not just a sale gone but a potential loyal customer lost. You can be sure that such a user will not return until your mobile experience is improved.
Benefits of Responsive Design
Better user experience
A responsive design has the ability to improve the user experience of your consumers, regardless of what device they’re using. Users love a site that looks good no matter what device they choose to view your content on.
Flexibility for the future
Responsive design gives you a way to be ready for new and upcoming devices with varying sizes in the future. With new screen sizes coming out constantly, you can sit easily knowing that those users are covered.
Increased number of visitors and more sales
With a website that can be viewed on any potential device, you open up so many more doors for users to find you and stay on your website. Because so many users can now browse with ease, there’s a lot more potential to get the sale.
Conclusion
Considering a full website redesign can be a big jump for some. However, doing so can be one of the best investments into your business. The percentage of mobile users is not ignorable and if your business is struggling online, making it responsive can make all the difference.
Atom Web Design always takes mobile design into account first when creating any website. If you feel that your website is lacking responsiveness, reach out today. We offer website evaluations as well, if you’re wondering whether yours is responsive!
