What Is Site Navigation?
Website navigation is the process which allows your customers and users to flow through your website, depending on their needs. The goal is to get your customer from point A to point B with minimal interruptions or issues. Each clickable interaction on your website is meant to guide the user on their journey. If a website has good navigation, the user will get their desired task done quickly and smoothly. When a website has bad navigation, users may get frustrated or even leave. Your website may even drop in rankings on Google or Facebook if it has bad enough navigation.
A great analogy for website navigation could be a grocery store. Imagine you are at a grocery store, looking for an item. You look at every aisle number, the signs describing what items are in each aisle, trying to find the aisle containing your item. But what if there weren’t any signs listing what was in each aisle? You’d be lost! You should think of your website the same way. If you can’t find what you’re looking for easily, you’d get frustrated and leave. Same goes for your incoming users and potential sales on your website. This is why navigation can be of the utmost importance when designing a website.
Here's a More In-Depth Look At Website Navigation Importance
Grow Your Sales
Who doesn’t want to grow their sales? The easier it is to navigate your website, the more likely a user is to purchase something from your business. When users can find what they need easily, they’re much more inclined to buy. With excellent website navigation, you can even drive customers to buy more than what they originally came for.
A Sense of Organization
Having good website navigation will present a sense of organization to the user. This ultimately makes your overall company appear professional and well structured. To a customer, if your company seems unorganized, it will distract the user and make it more likely that they’ll leave earlier.
Influences Customer Satisfaction
By reducing the amount of time a user spends looking for where they want to go, you leave them with a positive experience. A positive experience can be a great source of marketing and a great brand builder.
Extends Visiting Duration
With good navigation, you encourage potential customers to stay on your site longer. They become more interested to stay and browse your website for more information. This can lead to them learning more about your brand and becoming a loyal, returning customer. If your website projects bad navigation, a user will leave which has a negative effect on your Google search ranking.
Improves Your Search Engine Optimization
If you’re looking to place higher in search inquiries, then having good website navigation will help you do just that. It gives search engines the ability to crawl your website more effectively.
Conclusion
As you can see, website navigation is an important aspect of good web design. If you want to increase your online presence, having a great website design and user experience makes a huge difference. If you’re looking to upgrade your website and reach more users, reach out to us today!
