1. It's Outdated
Many businesses suffer from outdated looking websites. This typically results in many negative factors, including a lack of audience engagement and sales! When a first time customers visits your website, you want to deliver an image of professionalism and excellence. This is difficult to achieve if your website looks outdated, and may leave potential customers wondering whether you’re still in business.
2. Not Mobile Friendly
With smart phones now accounting for such a large percentage of online users, having a website that is not mobile friendly and responsive could be alienating half your user base. Mobile browsing gives people the ability to view your products on the go, keyword being “Go”. If your website isn’t simple enough to use on a phone, your potential customers will leave.
3. Poor Navigation
Have you ever visited a website and been completely lost and confused? We all have at some point! Poor navigation will frustrate users and chase them away from your website – some of which may never return. The user of your website needs guidance to do what you want them to, whether that’s buying a product or subscribing to a service. They want to know how to do things, and they want to be able to do it fast.
4. Loading Issues
Does your website take longer than 5 seconds to load? If so, that’s far too long. In the modern age, users want the information they came to your site for and they want it quickly. Several factors can slow your webpage down, such as uncompressed images, poorly written code, and plugin spam (if you’re using a CMS such as WordPress).
5. Lack of Quality Content
Consumers are not only looking to buy, but also research before they buy. If your website doesn’t explain who you are, why you matter, or what makes you different, would you expect a potential customer to stay? A lack of good quality content can generate fear and lack of trust before users ever see your products.
Hopefully with these several reasons explained, it can become a little bit clearer why your site may be driving customers away. Do you see your website suffering from one or several of these issues? If so, we can improve your website’s look and feel and help you stop chasing away potential customers. At the end of the day, our business thrives on your business thriving. By examining and fixing these issues, we can help make your website the best it can be.
